Monday, March 27, 2017
The Rise of Adult Entertainment
By Steve H.
The Rise of Adult Entertainment
Exactly what constitutes the Adult Entertainment Industry is anybody’s guess because it is not defined in any quotable and reliable source. But for the sake of narrowing it down into an understandable and usable marketing backdrop, let’s just say it at least includes some big players. While it certainly includes The Porn industry, the sex toy industry, the women’s and men’s lingerie industries, the ED pill treatment industry, the sexual enhancement supplement industry, the adult services industry, and a plethora of other lesser known and used retail products and services. A headline on Forbes recently read “How The ‘Niche’ Sex Toy Market Grew into An Unstoppable $15B Industry”. Statisticbrain.com listed annual revenue of the Adult Film Industry at $13.3B. A Huffington Post article headlined Porn sites get more daily visitors than Netflix, Amazon, and Twitter combined. Marketwatch.com recently published an article titled “Porn industry’s billion-dollar new frontier,” in which a conclusion of one of its contributors referenced a growing interest in connecting sex toys with porn. And finally, in a current version of Grace and Frankie, according to Dailymail.com, Jane Fonda and Lily Tomlin pitch sex toys for older women in a hilarious new trailer.
The bottom line seems to reflect that Adult entertainment in almost all categories is growing by leaps and bounds, and most knowledgeable prognosticators unanimously predict more of the same. Some serious numbers are being put on the board, around $100B, and with the addition of Artificial Intelligence, Robots, Virtual Reality, and many other forms of new presentation technology, those numbers will seem pale to the ones achieved by the end of the current decade. It is safe to say on a global scale; Adult Entertainment is and will continue to be a major player in the economy.
What has caused this widespread proliferation of the Adult Entertainment market, which until recent years was an ugly stepchild of traditional retail? First, societal norms concerning sex have changed enormously in the last couple of decades. Both men and women have come out, so to speak, and are openly exhibiting a very positive attitude on sex in their lives as well as being much more tolerant of the value of sex in the lives of others. The judge mentalism that once predominated the sexual conversation has waned considerably. It still exists in political and religious pockets of the population, but now a day, those pockets of dissenters are very likely to be avid users of the industry wares. Today sex is no longer shameful in any way unless it is used in conjunction with physical, emotional, or mental abuse.
Second, as in all things, the internet has been a driving force in exponentially moving these numbers upward. In the old days, Porn was delivered via 8mm movies of insanely poor quality, and only if you could find a place to buy it. Slowly it shifted to Betamax to VHS, to DVD, and finally to download and TV broadcast. And, this trend will continue with the new forms of the presentation we describe earlier.
All in all, Adult Sexual Entertainment is usually inexpensive, comes in a variety of formats in which one is limited only by their imagination, is readily available, and can be consumed in a variety of manners. Adult Entertainment reflects the advancement of the human condition, a concept we have embraced as people since the beginning of time.